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Consumer Behavior In Action

ISBN 10 : 9781317473848
ISBN 13 : 1317473841

Written in a down-to-earth, highly engaging, conversational style, Consumer Behavior in Action does..


Consumer Behavior For Dummies

ISBN 10 : 9780470449837
ISBN 13 : 0470449837

Consumer behaviour...


Economics And Consumer Behavior

ISBN 10 : 0521296765
ISBN 13 : 9780521296762

The idea of duality has proved to be a powerful device in modern work on the economics of consumer behaviour. The authors have used duality to provide an integrated and accessible ..


Consumer Behaviour

ISBN 10 : 1844801381
ISBN 13 : 9781844801381

Consumer Behaviour is more relevant than ever for todaya s business and marketing students, and this new text provides readers with the most up-to-date tools and resources they nee..


Gays Lesbians And Consumer Behavior

ISBN 10 : 1560247614
ISBN 13 : 9781560247616

Marketing practitioners have begun to target gays and lesbians as consumers, although little is known about their buying behavior, expectations in consumption, or of their treatmen..


Consumer Behavior

ISBN 10 : 9781133587675
ISBN 13 : 1133587674

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applicati..


Consumer Behavior

ISBN 10 : 1606491687
ISBN 13 : 9781606491683

Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America..