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Digital Marketing



‘I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes – where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our…

The Art Of Digital Marketing

ISBN 10 : 9781119265702
ISBN 13 : 1119265703

"The Digital Marketing Playbook is based off the Digital Marketing Institute's introductory program and provides an innovative methodology for implementing digital marketing. The p..


Understanding Digital Marketing

ISBN 10 : 9780749464288
ISBN 13 : 0749464283

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing lo..


Digital Marketing

ISBN 10 : 9781135048877
ISBN 13 : 1135048878

Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic..


Digital Marketing For Dummies

ISBN 10 : 9781119235590
ISBN 13 : 1119235596

Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strat..


Digital Marketing

ISBN 10 : 9781317999751
ISBN 13 : 1317999754

"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective d..


Commonsense Direct And Digital Marketing

ISBN 10 : 0749447605
ISBN 13 : 9780749447601

Drayton Bird's Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, non-nonsens..