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Digital Marketing



‘I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes – where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our…

Understanding Digital Marketing

ISBN 10 : 9780749464288
ISBN 13 : 0749464283

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing lo..


The Art Of Digital Marketing

ISBN 10 : 9781119265702
ISBN 13 : 1119265703

"The Digital Marketing Playbook is based off the Digital Marketing Institute's introductory program and provides an innovative methodology for implementing digital marketing. The p..


Digital Marketing For Dummies

ISBN 10 : 9781119235590
ISBN 13 : 1119235596

Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strat..


Digital Marketing

ISBN 10 : 9780471008750
ISBN 13 : 0471008753

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used speci..


Digital Marketing

ISBN 10 : 9781317999751
ISBN 13 : 1317999754

"Digital Marketing is an easy-to-understand guidebook that helps the reader to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective d..


Digital And Social Media Marketing

ISBN 10 : 9781317422129
ISBN 13 : 1317422120

Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw fro..


Multilingual Digital Marketing

ISBN 10 : 9781542831994
ISBN 13 : 1542831997

For any online business that can sell its products globally, multilingual digital marketing will be a big part of their marketing and selling efforts. In 21st century the push to e..